Phoenix Film & Television (
http://www.phoenixmedia.co.uk/) have announced the date of their next Free Second Life Seminar, to be held on Thursday 10th April at the Washington Mayfair Hotel, London. This interactive session will be focused upon exploring the possibilities offered by Virtual World technology for business, and will challenge head on the recent negative press that Second Life has been receiving in various sections of the media.
Phoenix Film & Television are a leading Second Life service provider, with clients including Universal Music, Macmillan Cancer Support and Cannongate Publishers, and have carried out extensive research into the perception and current attitudes held by key decision makers about the potential relevance of Virtual World technology for business. In this free session the findings of this research will be presented, and it will be asserted that the recent high profile failiures of a number of Second Life business ventures has been due to an acute lack of understanding of the platform. Phoenix will be proposing a new use for Virtual World technology as a business communications platform as opposed to direct money making enterprise, demonstrating the potential far reaching benefits of embracing Second Life beyond the initial and common mistake of thinking that it is a new channel for direct sales.
Lawrence Francis, Head of International Sales at Phoenix Film & Television said: “Perception of Second Life is at an all time low at the moment, it seems the bubble has burst, but in reality this is simply the inevitable backlash from 3 years of Second Life being misunderstood and mis-sold. It is only in rare occasions that Second Life can be a direct money making medium, and nor is a presence in Second Life worthwhile as a one off PR stunt, but what we will demonstrate is that it is a serious business tool that offers business users a whole range of communication technology which might otherwise be far out of budget. This seminar will pose some difficult questions and reposition Second Life as a platform for international business, not just a gimmick or game...”
For more information or to register your place at the seminar on Thursday 10th April in London please contact Eleanor White, via email
eleanorw@phoenixmedia.co.uk or telephone 0208 536 3690
